Avoiding the Biggest Social Media Mistake Listen here: https://podcasters.spotify.com/pod/show/catherine-aird/episodes/Avoiding-the-Biggest-Social-Media-Mistake-e2ockt5 When I began my career as a social media marketer, Facebook business pages were just emerging (think 2008). Back then, companies debated if they even needed a website, and traditional advertising—brochures, rack cards, and even the Yellow Pages—was still king. I had the privilege of working […]

Whether you’re starting a new business or reviving an old one, deciding what to tackle first can be challenging. Should you focus on a website, social media, or maybe even your business name? Let’s dive into this.

The Ultimate Real Estate (and/or business) Marketing Pie. Could social media be the answer to your marketing success? Heather and I discussed for a while how we would divide the Ultimate Real Estate (and/or business) Marketing Pie. After much debate, we concluded that Social Media would only account for 25% of what you should do […]

Top 100 Social Media Content for REALTORS© and Small Business Owners! This simplified version of our full Social Media Strategy Class is here to help you succeed. Less time, maximum results.

To position yourself as an authority in your field you need to create content of service. Content that people will want to save and refer too. We call it evergreen content.

I recently posted some photos of me hiking the Whistler Blackcomb High Note trail on Instagram Story (@catherineaird) and it prompted a LOT of questions. I’ll share with you the ins and out of this spectacular mountain run (hike) and my suggestions for a successful outing.  See my notes about *Hiking with Kids** and my Gear […]

Welcome to the new year! I am keeping it simple with skipping the whole resolutions thing and getting right into business. I have just awakened from Covid family knockdown and I had some time to reflect on the fact that one should not be wasting any time because you never know when you will be […]

What to wear in Paris and London Mid September Tristan (teenager, 15y) Hat3 undies 3 socks2 collar shirtA nice sweater or jacketTwo comfy dress pants (lululemon/Zara) or 1 and  1 jeans 1 shortRain jacket (ideally and not sports one or at least black)Pj – toiletries 1 black Vans3 t-shirts1 hoodieshorts – could be swimsuit if hotel poolCharger […]

Thank you for subscribing to my YouTube channel. Go ahead, it’s free.☀️To be honest, no one seems to be 100% sure of how the new Apple iOS14 updates will affect our targeting and advertising options on Facebook. There has been a LOT of pop-ups in Facebook Ads Manager suggesting you should do something about it […]

I love reminding my students that is it called FACEbook and SOCIAL media. In order to get more Facebook followers organically, you need to be social on social media. This article will cover how to connect with like-minded business owners and people in order to gain quality followers who are, more likely to convert into […]