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To be honest, no one seems to be 100% sure of how the new Apple iOS14 updates will affect our targeting and advertising options on Facebook. There has been a LOT of pop-ups in Facebook Ads Manager suggesting you should do something about it to ensure people with iPhones will be able to see your Facebook and Instagram advertising campaigns.
The advertising objectives that will be affected by the iOS change are Traffic, App Install, Conversions, and Catalog Sales. If you run ads with the objective to send people to your website, better be safe than sorry! Getting your website verified is one way to be in the good books and it only takes a couple of minutes. 🔥This is what my video is all about!
As per Facebook: ” Apple’s iOS 14 Release May Affect Your Ads and Reporting. Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel. Businesses that advertise mobile apps, as well as those that optimize, target, and report on web conversion events from any of our business tools will be affected… If you plan to deliver ads optimized for conversion events that occur on your business’s website. You may need to verify your website’s domain to help avoid any future disruption of your website campaigns.” 🔥🔥🔥
Good articles from trustworthy industry experts:
Facebook Ads and Apple iOS 14 Changes: How to Prepare by Andrea Vahl | Dec 21, 2020
Apple Officially Launches New App Tracking Permissions as Part of iOS 14.5 Social Media Today, Published April 26, 2021
How Marketers Can Respond to Apple’s iOS 14 Privacy Update by MARLY BROUDIE / MARCH 29, 2021, Social media Examiner
Is your website verified? Let me know! If you want to take your social media to the next level, make sure to sign up for our new course, the Social Media Marketing Essentials. A proven system to help real estate agents and small business owners efficiently market their products and services on Facebook and Instagram.
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May 4, 2021