Bootcamp & Workshops

Find out which solution suits you best

private coaching awaits

"the future of learning is hybrid. live teaching should be backed up by powerful online resources giving students the flexibility they need to succeed."

C. Aird

Coming up!

I will be teaching live IN PERSON (yeah!) at the Whistler Chamber of Commerce on May 2nd and June 8th, 2023.

✨Social Media Content & Marketing Strategy + All About Video for Social Media.

We have taught over 5,000 small business owners and real estate agents how to be successful on social media and we can’t wait to be back at the Whistler Chamber of Commerce to teach our new workshop series:

⭐️ Done! Social Media Content & Marketing Strategy* (workshop), Tuesday, May 2nd, 2023 →missed it? Email me for private coaching.

✅ All About Video for Social Media* (Workshop), Thursday, June 8th, 2023→ Info + SIGN UP HERE

Book one day or both!
* Available to all, you do not have to be a member of the Whistler Chamber of Commerce to sign up.

Questions? Please contact: Jacquie McLean Marketing & Events Manager. Send Email

Questions? Email us!

explore our workshops

Workshop / module #1
Social Media Content & Marketing Strategy

Do you need fresh content ideas and an efficient system to promote your products and services on social media? This training will equip you with the skills needed to build an effective content strategy for your business, and a meaningful relationship with your audience.

Key Takeaways:

- Getting organized: password and safety, how to avoid getting hacked.
- Powerful data management tools
- How to identify and measure your social media goals ROI, KPI.
- How to pinpoint your target audience and select your platforms of focus
- How to schedule a month’s worth of quality content in one hour
- Advertising budget, how much is enough?!

Best for: Beginner, intermediate or experienced social media users who want to work on, or review their social media strategy.

Contact us today to book this workshop
Access it right away! Visit the Social Media Academy

01

07 Workshop / module #2
Facebook for Business Marketing Mastery.

Did you know that 66.7% of Canadians have a Facebook account? It is really important to make sure your Facebook business page is optimized.

Key Takeaways:

Optimizing your Facebook page for (SEO)
Walkthrough of your Business Page and everything NEW!
Good and so, so examples
Get outside of the box by posting videos, links, Live & more.
Creator Studio / Business Suite
Earning quality followers
Business only newsfeed
INSIGHTS and Analytics
Organic engagement Boosters

Best for: Beginner and intermediate Facebook users who want to strengthen their professional presence on Facebook or experienced users who want to refresh their skills.

Contact us today to book this workshop
Access it right away! Visit the Social Media Academy

02

07 Workshop / module #3
Mastering Instagram
to Grow & Promote
Your Business.

03

07

Best for: New and/or intermediate Instagram users who have used the platform for their personal use before and would like to discover how to establish, or better their presence as a business. More experienced users will be able to review their knowledge and check out the latest tools (overview).

Contact us today to book this workshop
Access it right away! Visit the Social Media Academy

Workshop / module #4
Mastering Advertising Instagram & Facebook

Unleash the power of Facebook and Instagram advertising!

In this powerful workshop, we will help you set smart goals, build your Facebook and Instagram target audiences, set a social media marketing budget and content calendar.

We will show you how track your R.O.I with custom reporting, be successful, efficient, save time and save money!

Facebook advertising: engagement, traffic and video view objectives
Instagram Advertising: on feeds and with Instagram stories.

This is the class we wish existed when we started advertising on social media.

Contact us today to book this workshop ~ Starts at $249 per person, min 5pp. Group pricing available.

Access it right away! Sign up for the Social Media Bootcamp Virtual Edition.

Unleash the power of Facebook and Instagram advertising! In this powerful workshop, we will help you set smart goals, build your Facebook and Instagram target audiences and set a social media marketing budget. This is the class we wish existed when we started advertising on social media.

Key Takeaways:
Boosting a post the RIGHT way
Boosting v/s Ads Manager
Facebook advertising: engagement, traffic and video view objectives
Instagram advertising via Facebook
Reporting: key data that matters
Common mistakes, how to avoid and stop them

Best for: New and Intermediate users looking to start advertising or polish their skills. Experienced users will get a taste of what advanced options are available for both Facebook and Instagram (overview).

Contact us today to book this workshop
Access it right away! Visit the Social Media Academy

04

07

05

07 Workshop / Module #5
Photo, Video, Design for Social Media

Video marketing remains the best performing digital content type, driving more views, more engagement and more response than any other social posting option. Let us guide you through some simple steps to success.

Key Takeaways:

Getting started shooting Video
What equipment you will need
Our favourite photos and video editing apps
Our favourite free photos and video websites
Going LIVE - Smartphone & Desktop
Finishing your circles with Video
10 Step Checklist for Shooting the BEST Videos
Repurposing your content like a ninja

Best for: EVERYONE interested in getting started or improving videos, Going Live and reviewing photo tips and editing apps.

Contact us today to book this workshop
Access it right away! Visit the Social Media Academy

NEW! Social Media Crash Course.

In this content packed 50 minute live webinar, we review the social media marketing essentials and the latest updates on Facebook and Instagram. This is an overview of the content covered in the 5 hours KISS Social Media Bootcamp Series.

Key Takeaways:
Strategy: Safety, tools for efficiency, goals and analytics, content - ninja tips.
Facebook: Business v/s Personal, organic engagement boosters, latest updates, good and bad examples.
Instagram: Feed best practice, organic engagement boosters, New and newsworthy.
Photo, Video, Live!: Content, equipment, editing apps. Free content. Photo & video: top 5 video tips.

Best for: New and Intermediate users looking for a crash course on social media. Experienced users who want to review and check mark their presence on social media.

Contact us today to book this workshop
Access it right away! Visit the Social Media Academy

06

07 New! Going LIVE
on Facebook for Business Virtual Open Houses

Join Social Media Guru Heather for 60-minutes of Strategy and Tips for going LIVE on Facebook.

PLUS 30 FREE Facebook Live Ideas.
Hands-on with your smartphone Step-by-step lessons on going LIVE.

Promoting Your Facebook Live in advance with techniques that are sure to get you more viewers.

Before the Live after the Live and equipment, you might want.
Including third-party tools to help you out.

BC REALTORS©️, earn your self-directed PDP credits.

Questions? Email us!

EXPLORE OUR Workshops

Real estate series

All of our best ideas start on pen + paper.

Are you looking to work something specific? Do you see a need in a course that does not exist or should be thought differently?
We would love to hear your feedback!

All our webinars are the six modules of our social media bootcamp
have been created from the feedback we got from our clients and students in private coaching.

Reach out! We look forward to your success. "See" you online soon.

Catherine & Heather
Get in touch today. Yup, let's do this.

Let us know what modules of our Social Media Boot Camp interests you the most!

explore our workshops

Acclaimed Social
Media Workshops Series

Join Social Media Marketing Gurus Catherine Aird & Heather Clifford for a series of workshops guaranteed to increase your engagement rate, traffic to your website and brand awareness.

We have taught our acclaimed Social Media Bootcamp to THOUSANDS of small business owners & real estate agents. Book one workshop or the whole series as a Bootcamp!

Our workshops are hands-on. Participants learn AND get to apply their skills through fun exercises with the full support of the teachers.

Included are notes, a list of custom made YouTube tutorials and access to our Private Facebook Group for ongoing Support.

All course participants get access to our Social Media Academy at a discounted rate, where each module is broken down into easy to follow video sessions and material.

BC REALTORS©️, earn your self-directed PDP credits.

Questions? Email us!

explore our workshops

EXPLORE OUR Workshops

Workshop / module #1
Social Media Content & Marketing Strategy

Do you need fresh content ideas and an efficient system to promote your products and services on social media? This training will equip you with the skills needed to build an effective content strategy for your business, and a meaningful relationship with your audience.

Key Takeaways:

- Getting organized: password and safety, how to avoid getting hacked.
- Powerful data management tools
- How to identify and measure your social media goals ROI, KPI.
- How to pinpoint your target audience and select your platforms of focus
- How to schedule a month’s worth of quality content in one hour
- Advertising budget, how much is enough?!

Best for: Beginner, intermediate or experienced social media users who want to work on, or review their social media strategy.

Contact us today to book this workshop
Access it right away! Visit the Social Media Academy

01

07 Workshop / module #2
Facebook for Business Marketing Mastery.

Did you know that 66.7% of Canadians have a Facebook account? It is really important to make sure your Facebook business page is optimized.

Key Takeaways:

Optimizing your Facebook page for (SEO)
Walkthrough of your Business Page and everything NEW!
Good and so, so examples
Get outside of the box by posting videos, links, Live & more.
Creator Studio / Business Suite
Earning quality followers
Business only newsfeed
INSIGHTS and Analytics
Organic engagement Boosters

Best for: Beginner and intermediate Facebook users who want to strengthen their professional presence on Facebook or experienced users who want to refresh their skills.

Contact us today to book this workshop
Access it right away! Visit the Social Media Academy

02

07 Workshop / module #3
Mastering Instagram
to Grow & Promote
Your Business.

03

07

Best for: New and/or intermediate Instagram users who have used the platform for their personal use before and would like to discover how to establish, or better their presence as a business. More experienced users will be able to review their knowledge and check out the latest tools (overview).

Contact us today to book this workshop
Access it right away! Visit the Social Media Academy

Workshop / module #4
Mastering Advertising Instagram & Facebook

Unleash the power of Facebook and Instagram advertising!

In this powerful workshop, we will help you set smart goals, build your Facebook and Instagram target audiences, set a social media marketing budget and content calendar.

We will show you how track your R.O.I with custom reporting, be successful, efficient, save time and save money!

Facebook advertising: engagement, traffic and video view objectives
Instagram Advertising: on feeds and with Instagram stories.

This is the class we wish existed when we started advertising on social media.

Contact us today to book this workshop ~ Starts at $249 per person, min 5pp. Group pricing available.

Access it right away! Sign up for the Social Media Bootcamp Virtual Edition.

Unleash the power of Facebook and Instagram advertising! In this powerful workshop, we will help you set smart goals, build your Facebook and Instagram target audiences and set a social media marketing budget. This is the class we wish existed when we started advertising on social media.

Key Takeaways:
Boosting a post the RIGHT way
Boosting v/s Ads Manager
Facebook advertising: engagement, traffic and video view objectives
Instagram advertising via Facebook
Reporting: key data that matters
Common mistakes, how to avoid and stop them

Best for: New and Intermediate users looking to start advertising or polish their skills. Experienced users will get a taste of what advanced options are available for both Facebook and Instagram (overview).

Contact us today to book this workshop
Access it right away! Visit the Social Media Academy

04

07

05

07 Workshop / Module #5
Photo, Video, Design for Social Media

Video marketing remains the best performing digital content type, driving more views, more engagement and more response than any other social posting option. Let us guide you through some simple steps to success.

Key Takeaways:

Getting started shooting Video
What equipment you will need
Our favourite photos and video editing apps
Our favourite free photos and video websites
Going LIVE - Smartphone & Desktop
Finishing your circles with Video
10 Step Checklist for Shooting the BEST Videos
Repurposing your content like a ninja

Best for: EVERYONE interested in getting started or improving videos, Going Live and reviewing photo tips and editing apps.

Contact us today to book this workshop
Access it right away! Visit the Social Media Academy

NEW! Social Media Crash Course.

In this content packed 50 minute live webinar, we review the social media marketing essentials and the latest updates on Facebook and Instagram. This is an overview of the content covered in the 5 hours KISS Social Media Bootcamp Series.

Key Takeaways:
Strategy: Safety, tools for efficiency, goals and analytics, content - ninja tips.
Facebook: Business v/s Personal, organic engagement boosters, latest updates, good and bad examples.
Instagram: Feed best practice, organic engagement boosters, New and newsworthy.
Photo, Video, Live!: Content, equipment, editing apps. Free content. Photo & video: top 5 video tips.

Best for: New and Intermediate users looking for a crash course on social media. Experienced users who want to review and check mark their presence on social media.

Contact us today to book this workshop
Access it right away! Visit the Social Media Academy

06

07 New! Going LIVE
on Facebook for Business Virtual Open Houses

Join Social Media Guru Heather for 60-minutes of Strategy and Tips for going LIVE on Facebook.

PLUS 30 FREE Facebook Live Ideas.
Hands-on with your smartphone Step-by-step lessons on going LIVE.

Promoting Your Facebook Live in advance with techniques that are sure to get you more viewers.

Before the Live after the Live and equipment, you might want.
Including third-party tools to help you out.

BC REALTORS©️, earn your self-directed PDP credits.

Questions? Email us!

EXPLORE OUR Workshops

Real estate series

All of our best ideas start on pen + paper.

Are you looking to work something specific? Do you see a need in a course that does not exist or should be thought differently?
We would love to hear your feedback!

All our webinars are the six modules of our social media bootcamp
have been created from the feedback we got from our clients and students in private coaching.

Reach out! We look forward to your success. "See" you online soon.

Catherine & Heather
Get in touch today. Yup, let's do this.

Let us know what modules of our Social Media Boot Camp interests you the most!

explore our workshops

facebook

Youtube
video tutorials

LIVE Q&A

Free Resources

instagram

“I have been walking in circles with social media for far too long! Yesterday You Girls presented a wealth of information, in a very short time, in plain english, with genuine intent and enthusiasm!!

Thank you so much. Will reach out soon for further guidance!

- Pamela Baril, Broker ~ Sutton Group Incentive Realty Inc.

“I just wanted to let you know that I did an open house on Facebook LIVE today and it went great! I think I even managed to save and edit the video title afterward. Thank you for the information in the webinar last week.

I couldn't have done it without you guys.

- Julie Phoenix, PREC, Macdonald Realty Squamish

"I have taken three webinars so far and the content is practical and easy to apply right away. There is so much out there in the social media world that it becomes overwhelming.