catherine aird 

Bootcamp & Workshops

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"the future of learning is hybrid. live teaching should be backed up by powerful online resources giving students the flexibility they need to succeed."

C. Aird

Workshop / module #1
Social Media Content & Marketing Strategy

Do you need fresh content ideas and an efficient system to promote your products and services on social media? This training will equip you with the skills needed to build an effective content strategy for your business, and a meaningful relationship with your audience.

Key Takeaways:

- Getting organized: password and safety, how to avoid getting hacked.
- Powerful data management tools
- How to identify and measure your social media goals ROI, KPI.
- How to pinpoint your target audience and select your platforms of focus
- How to schedule a month’s worth of quality content in one hour
- Advertising budget, how much is enough?!

Best for: Beginner, intermediate or experienced social media users who want to work on, or review their social media strategy.

Contact us today to book this workshop
Access it right away! Visit the Social Media Academy

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QUESTIONS? EMAIL US!

Workshop / module #4
Mastering Advertising Instagram & Facebook

Unleash the power of Facebook and Instagram advertising!

In this powerful workshop, we will help you set smart goals, build your Facebook and Instagram target audiences, set a social media marketing budget and content calendar.

We will show you how  track your R.O.I with custom reporting, be successful, efficient, save time and save money!

Facebook advertising: engagement, traffic and video view objectives
Instagram Advertising: on feeds and with Instagram stories.

This is the class we wish existed when we started advertising on social media. 

Contact us today to book this workshop ~ Starts at $249 per person, min 5pp. Group pricing available.

Access it right away! Sign up for the Social Media Bootcamp Virtual Edition.

Unleash the power of Facebook and Instagram advertising! In this powerful workshop, we will help you set smart goals, build your Facebook and Instagram target audiences and set a social media marketing budget. This is the class we wish existed when we started advertising on social media.

Key Takeaways: 
Boosting a post the RIGHT way
Boosting v/s Ads Manager
Facebook advertising: engagement, traffic and video view objectives
Instagram advertising via Facebook
Reporting: key data that matters 
Common mistakes, how to avoid and stop them

Best for: New and Intermediate users looking to start advertising or polish their skills. Experienced users will get a taste of what advanced options are available for both Facebook and Instagram (overview). 

Contact us today to book this workshop
Access it right away! Visit the Social Media Academy

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Workshop / Module #5
Photo, Video, Design for Social Media

Video marketing remains the best performing digital content type, driving more views, more engagement and more response than any other social posting option. Let us guide you through some simple steps to success.

Key Takeaways:
  • Getting started shooting Video
  • What equipment you will need
  • Our favourite photos and video editing apps
  • Our favourite free photos and video websites
  • Going LIVE - Smartphone & Desktop
  • Finishing your circles with Video
  • 10 Step Checklist for Shooting the BEST Videos
  • Repurposing your content like a ninja

Best for: EVERYONE interested in getting started or improving videos, Going Live and reviewing photo tips and editing apps. 

Contact us today to book this workshop
Access it right away! Visit the Social Media Academy








NEW! Social Media Crash Course.

In this content packed 50 minute live webinar, we review the social media marketing essentials and the latest updates on Facebook and Instagram. This is an overview of the content covered in the 5 hours KISS Social Media Bootcamp Series.

Key Takeaways:
Strategy: Safety, tools for efficiency, goals and analytics, content - ninja tips.
Facebook: Business v/s Personal, organic engagement boosters, latest updates, good and bad examples. 
Instagram: Feed best practice, organic engagement boosters, New and newsworthy.
Photo, Video, Live!: Content, equipment, editing apps. Free content. Photo & video: top 5 video tips. 

Best for: New and Intermediate users looking for a crash course on social media. Experienced users who want to review and check mark their presence on social media.

Contact us today to book this workshop
Access it right away! Visit the Social Media Academy


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New! Going LIVE
on Facebook for Business Virtual Open Houses

Join Social Media Guru Heather for 60-minutes of Strategy and Tips for going LIVE on Facebook.

PLUS 30 FREE Facebook Live Ideas.
Hands-on with your smartphone Step-by-step lessons on going LIVE.

Promoting Your Facebook Live in advance with techniques that are sure to get you more viewers.

Before the Live after the Live and equipment, you might want.
Including third-party tools to help you out.

BC REALTORS©️, earn your self-directed PDP credits. 

Questions? Email us!

EXPLORE OUR Workshops  

Real estate series

“I have been walking in circles with social media for far too long! Yesterday You Girls presented a wealth of information, in a very short time,  in plain english, with genuine intent and enthusiasm!! 

Thank you so much. Will reach out soon for further guidance!

- Pamela Baril, Broker ~ Sutton Group Incentive Realty Inc.

“I just wanted to let you know that I did an open house on Facebook LIVE today and it went great! I think I even managed to save and edit the video title afterward. Thank you for the information in the webinar last week. 

I couldn't have done it without you guys.

- Julie Phoenix, PREC, Macdonald Realty Squamish

"I have taken three webinars so far and the content is practical and easy to apply right away. There is so much out there in the social media world that it becomes overwhelming. 

I now have a better idea of where to start, which platforms to use, and what applications will help me get there. Thanks!”

-  
Krystina Klassen, REAL ESTATE AGENT, CENTURY 21

workshops

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Begin at $125. Request Info

One-on-one, in a small group, online or at our Whistler Studio, get a custom solution for your social media needs.

Private Coaching 

Facebook, Instagram, Instagram stories,  IGTV, YouTube & blog updates, video editing, advertising.
Let us handle it all. 

Account Management

We have taught thousands of businesses how to successfully market their products & services on social media. Now it's your time to succeed.

Social Media Courses

Begin at $600/month. Request Info

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"Creativity involves breaking out of established patterns, to look at things in a different way."



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